About 1% for the Planet
1% is a non-profit organization that was started in 2002 by Yvon Chouinard, the founder of Patagonia, and Craig Mathews, the founder of Blue Ribbon Flies.
The idea behind 1% is; if every business and every individual gave 1% of their income each year to environmental causes, the world would be a much better place.
1%’s mission is to bring dollars and doers together to accelerate smart environmental giving. With 1% it is all about the connection – so our contributions go directly to a non-profit that we personally select.
Why did Recovered Living Join?
‘If we can give back just 1% a day, at the end of the year we would have given 365%. One percent is proof that small steps climb mountains - Kristie Amadio
The natural world is important to Recovered Living. We are passionate about preserving our environments, minimizing waste and supporting people in less fortunate situations.
We have chosen to support Food Forward, an LA based non profit that collects fresh food which would normally go to waste, because of logistical or cosmetic reasons.
Fast Facts about Food Forward:
- Food Forward collects food from backyard fruit trees, public orchards, farmers markets (they visit 24 different markets every week!) and the downtown LA Wholesale Produce Market
- 100% of the produce they recover is donated to hunger relief agencies across 8 counties in Southern California.
- In Food Forwards first year, 2009, they collected and donated 100,000 pounds of produce (mostly oranges)
- Last year, 2018, they collected and donated 23 million pounds!
- No money is ever exchanged for either collecting or donating the produce.
- America loses 40% of its food each year in waste
‘There is a beautiful irony in having spent so many years of my life avoiding, hating and fearing food. When I took away food from my life, I took away the joy in my life. Now that food is back, I feel like I am back and I want others to be able to feel that within themselves too. Food Forward is a way of having a new experience with food – it helps others in a way they cannot help themselves by sustaining life and creating smiles.’